Chief of ASI Appraisers

Message from our Chief Appraiser

As a life-long resident of the state of Arizona, I’ve been instrumental in building ASI Appraisers with the vision of becoming the state’s most respected independent commercial appraisal firm. Headquartered in the heart of Phoenix, our service geography spans the entire State of Arizona; we have extensive experience within all 15-counties. As a third-generation resident of Arizona, my knowledge and appraisal experience within our cities and towns ensures that your appraisal service will be rooted in the local landscape and supported with highly-credible local sources.

“Independent, Objective, and Unbiased” are the principles that we adhere to when providing appraisal services. In todays “up and down” local real estate market, timely and accurate appraisal services are crucial. For over 25 years, I have proudly served a broad range of clients, including legal professionals, accountants and tax professionals, lenders, utility companies, insurance providers, private entities and investors, as well as government agencies. We take personal pride in maintaining consistently high-quality and ethical appraisal work completed in a timely manner.

The commercial real estate appraisal profession has changed drastically in the past 10 years, with large firms merging together to create even larger conglomerates. The result has left appraisal users with fewer options for truly personal, unbiased client service. As a result of these industry changes, I still hold on to the belief that is an inherent advantage for a smaller-sized appraisal company to be independent of any other real estate services such as property brokerage or financing. Against this ever-changing industry backdrop, we have decided to continue to conduct business the way we always have, creating a friendly business environment while sharply focused on resolving our clients’ appraisal service needs as efficiently as possible. Nothing extravagant, earthshaking, or complicated here – appraisal professionals with simple, solid core beliefs striving to be “simply the right choice” for our clients and prospective clients.

I am proud to be a designated Member of the Appraisal Institute (MAI), the most advanced certification in the appraisal profession encompassing expertise across all property types. My desire was to create a client-focused environment where we help business professionals, individual investors, families, and businesses to plan, manage, and achieve their financial goals. Nearly twenty years later, ASI Appraisers has grown but remains committed to delivering customized, objective appraisal solutions through an indispensable service model.

On behalf of the ASI Appraisers team, I would like to thank you for taking the time to explore our website. We remain passionate and devoted to helping you, and all of our clients, achieve their greatest financial aspirations through efficient customer service.

Warm Regards,
Ambrose Rojas, MAI
Chief Appraiser
ASI Appraisers